Pineapple Mortgage
Fintech
Web design
Toronto
2021
We partnered with Pineapple Mortgage to create a bold, approachable brand for a national mortgage brokerage redefining the home financing experience.
Summary
Pineapple Mortgage delivers a faster, simpler, and more transparent mortgage experience for Canadian homebuyers and homeowners. Built around culture and clarity, the brand positions itself as a single destination for trusted mortgage solutions.
Challenge
Differentiate Pineapple in a traditionally rigid, transactional industry while maintaining credibility, trust, and national scalability.
Solutions
We designed a vibrant brand system supported by marketing collateral, pitch decks, and social content that humanized the mortgage process. The result was a confident, friendly brand that communicates expertise without intimidation.
