Lafonia
Commerce
Branding
Toronto
2023
We worked with Lafonia to bring a luxury sustainable fashion brand to life, rooted in the heritage and natural beauty of the Falkland Islands.
Summary
Lafonia is a premium wool brand inspired by the rugged landscapes and resilient families of the Falkland Islands. Centered around the discovery of exceptionally pure Falklands wool, the brand blends sustainable luxury with timeless design, celebrating simplicity, purity, and environmental responsibility.
Challenge
Translate a deeply emotional origin story and sustainability mission into a refined luxury brand that felt authentic, elevated, and globally relevant—without losing its connection to place and heritage.
Solutions
We developed a full brand identity, visual system, packaging, and marketing collateral grounded in natural textures and restraint. Every touchpoint was designed to reinforce Lafonia’s commitment to sustainability, heritage, and understated elegance.
