Baseline

Commerce

Branding
Web design
Marketing

Toronto

2024

We worked with Baseline to design a modern, performance-driven brand for a tennis-focused e-commerce business.

Summary

Baseline is a contemporary tennis brand blending athletic performance with lifestyle-forward design. The brand speaks to both competitive players and style-conscious consumers.

Challenge

Create a premium yet accessible brand that resonated in a competitive e-commerce market while staying true to tennis culture.

Solutions

We developed a full brand identity, product visuals, and digital marketing assets that balanced sport and style, establishing a strong visual foundation optimized for online growth.