<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Kape Design Studio]]></title><description><![CDATA[Kape Design Studio]]></description><link>https://www.kapedesignstudio.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 21 Oct 2026 19:38:53 GMT</lastBuildDate><atom:link href="https://www.kapedesignstudio.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[What makes a great logo (and what to skip)]]></title><description><![CDATA[A great logo is simple, versatile, true to your brand and works at any size. Here's what to focus on, which trends to watch and what to skip.]]></description><link>https://www.kapedesignstudio.com/post/what-makes-a-great-logo</link><guid isPermaLink="false">6ad8150513c51a93805bd3ef</guid><pubDate>Wed, 21 Oct 2026 17:03:10 GMT</pubDate><dc:creator>Angie Kape</dc:creator></item><item><title><![CDATA[5 design principles that make a brand memorable]]></title><description><![CDATA[Simplicity, consistency, balance, contrast and hierarchy. Five design basics that make your brand easier to recognize and harder to forget.]]></description><link>https://www.kapedesignstudio.com/post/design-principles-memorable-brand</link><guid isPermaLink="false">6ad8150513c51a93805bd3ed</guid><pubDate>Wed, 21 Oct 2026 17:03:10 GMT</pubDate><dc:creator>Angie Kape</dc:creator></item><item><title><![CDATA[From idea to finished brand: how I design a brand identity]]></title><description><![CDATA[What actually happens when you hire a designer for a brand identity? Here's my process, from research to launch, step by step.]]></description><link>https://www.kapedesignstudio.com/post/brand-identity-design-process</link><guid isPermaLink="false">6ad8150513c51a93805bd3eb</guid><pubDate>Wed, 21 Oct 2026 17:03:10 GMT</pubDate><dc:creator>Angie Kape</dc:creator></item><item><title><![CDATA[Small studio or big agency? How to choose the right design partner]]></title><description><![CDATA[Should you hire a small design studio or a big agency? An honest look at the pros and cons of each, from someone who has worked on both sides.]]></description><link>https://www.kapedesignstudio.com/post/small-design-studio-vs-big-agency</link><guid isPermaLink="false">6ad8150513c51a93805bd3f0</guid><pubDate>Wed, 21 Oct 2026 17:03:10 GMT</pubDate><dc:creator>Angie Kape</dc:creator></item><item><title><![CDATA[Typography: how your fonts shape the way people see your brand]]></title><description><![CDATA[Fonts say a lot about your brand before anyone reads the words. Here's how to pick fonts, set up hierarchy and keep everything readable.]]></description><link>https://www.kapedesignstudio.com/post/typography-for-branding</link><guid isPermaLink="false">6ad8150513c51a93805bd3e9</guid><pubDate>Wed, 21 Oct 2026 17:03:10 GMT</pubDate><dc:creator>Angie Kape</dc:creator></item><item><title><![CDATA[Colour psychology: how to choose the right colours for your brand]]></title><description><![CDATA[Colours shape how people feel about your brand before they read a word. Here's what common colours signal and how to choose yours.]]></description><link>https://www.kapedesignstudio.com/post/colour-psychology-branding</link><guid isPermaLink="false">6ad8150513c51a93805bd3ee</guid><pubDate>Wed, 21 Oct 2026 17:03:10 GMT</pubDate><dc:creator>Angie Kape</dc:creator></item><item><title><![CDATA[How to build your brand online (without burning out)]]></title><description><![CDATA[Your website, social media, content and ads. A practical, no-fluff guide to building a strong online brand as a small business.]]></description><link>https://www.kapedesignstudio.com/post/build-your-brand-online</link><guid isPermaLink="false">6ad8150513c51a93805bd3ea</guid><pubDate>Wed, 21 Oct 2026 17:03:10 GMT</pubDate><dc:creator>Angie Kape</dc:creator></item><item><title><![CDATA[Brand storytelling: why people buy the story before the product]]></title><description><![CDATA[Brand storytelling isn't fluff. Here's how to find your story, keep it honest, and use it to build customers who actually stick around.]]></description><link>https://www.kapedesignstudio.com/post/brand-storytelling-small-business</link><guid isPermaLink="false">6ad80f22b103d9f12aa416a5</guid><pubDate>Wed, 21 Oct 2026 17:03:10 GMT</pubDate><dc:creator>Angie Kape</dc:creator></item><item><title><![CDATA[Personalization: why it works and how to start small]]></title><description><![CDATA[Personalization isn't just for Netflix and Amazon. Here's why it works and simple ways to start personalizing your marketing today.]]></description><link>https://www.kapedesignstudio.com/post/personalized-marketing-small-business</link><guid isPermaLink="false">6ad8150513c51a93805bd3ec</guid><pubDate>Wed, 21 Oct 2026 17:03:10 GMT</pubDate><dc:creator>Angie Kape</dc:creator></item><item><title><![CDATA[Your brand is more than a logo: building a visual identity]]></title><description><![CDATA[A logo is just the start. Here's how colours, fonts, imagery and brand guidelines work together to make your brand recognizable everywhere.]]></description><link>https://www.kapedesignstudio.com/post/visual-identity-beyond-the-logo</link><guid isPermaLink="false">6ad8150513c51a93805bd3f1</guid><pubDate>Wed, 21 Oct 2026 17:03:10 GMT</pubDate><dc:creator>Angie Kape</dc:creator></item></channel></rss>